The VeChain blockchain-based tracking platform will be used to drive the release of a limited edition of licensed Nike Air Max 1 shoes.
Announced on June 24, Australian shoemaker Chase Shiel and retailer The Kickz Stand have partnered to produce a limited series of the shoes, which are also based on Stussy’s „SB Dunk“ shoe, launched in 2005.
The shoes will go on sale from 28 June and will be sold exclusively through the Chase Shiel website.
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Kickz Stand announced the upcoming limited release of Air Max 1-inspired shoes on June 24th; it posted a tweet highlighting that the shoes will be tracked using VeChain’s ToolChain Suite and Thor Blockchain.
The Australian shoemaker first revealed that he would partner with Bitcoin Future in November 2019, and announced in a tweet that the tracking platform would be used to prove authenticity and fight counterfeit products.
Chase Shiel shoes are shipped with VeChain’s tracking chip, which allows customers and retailers to access detailed product information by scanning a QR code.
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While the decision to work with a licensed shoe manufacturer to ensure the authenticity of non-genuine Nike may amuse some, Redditor ‚Nopers5‘ believes the blockchain company is trying to get a call from Nike itself once they see VeChain’s work with licensees:
„This is Vechain’s best strategy. Target small footwear companies that have launched products licensed from Nike, and maybe eventually Nike will come calling.“
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VeChain expands food tracking in China
Earlier this month, VeChain announced partnerships with Walmart’s subsidiary and premium store chain Sam’s Club and the Shenzhen Yuhongtai Foods Company.
The partnership with Sam’s Club will see a modified version of ToolChain used to track a variety of food products through its supply chain for Sam’s Club, while ToolChain will be used to track pork products for Yuhongtai’s retailer, Meijiada Fresh Foods.
On June 20, VeChain’s medical data management platform „I-Dante“ was also launched at the Mediterranean Hospital in the Republic of Cyprus.